Director, Coca-Cola TradeMark Marketing Pakistan

About the role

The Director of Coca-Cola TradeMark (CCTM) Marketing Pakistan leads the end-to-end marketing agenda for the brand within the market, under the Eurasia Middle East Operating Unit's Marketing function. The role owns the CCTM agenda, drives performance and ROI, and builds a team of high-performing marketers. It is based in Lahore with travel of 0-25%.

Key responsibilities

• Define and execute the CCTM ABP (account-based plan) agenda and performance through leadership on frontier marketing, innovation and integrated flywheel execution.
• Influence OU and global LRP and OU-wide programs for CCTM, and develop an engaged team of direct reports and indirectees through the Stills network.
• Drive TR CCTM marketing performance and ROI, with category P&L accountability.
• Own the CCTM agenda end-to-end, covering creative, E2E, growth, BVA, innovation and flywheel integration.

Required profile

• Significant marketing and leadership experience (10+ years), including insight and analytics, brand/portfolio strategy, innovation, complex program management and P&L ownership.
• Experience across marketing disciplines such as innovation, creative strategy, design, category/brand positioning and growth strategy.
• Experience leading scaled, complex, cross-functional and cross-geographical teams, including frontline marketing and digital/data-led projects.
• Strong analytical, problem-solving and communication skills with senior executives, and ability to build relationships with internal and external partners.
• Growth mindset, commitment to excellence and servant leadership.

Required skills

• Brand strategy, portfolio strategies and revenue growth management
• Creative strategies, design thinking and UX design
• Data strategies, experimentation and influencer marketing
• Omnichannel interactions, social media and sustainability
• Agile concepts and AI concepts