Email Marketer

About the role

Sky Infinit is hiring a full-time, on-site Email Marketer based in Faisalabad. The role plans, creates and executes email marketing campaigns to support lead generation, customer engagement and brand awareness, working closely with marketing, sales and product teams.

Key responsibilities

• Write and design email content, segment contact lists and set up automated workflows
• A/B test subject lines and layouts
• Monitor campaign performance and analyze metrics such as open rates and click-through rates
• Optimize campaigns based on data insights
• Ensure consistent messaging across teams and comply with email regulations and best practices

Required profile

• Bachelor's degree in Marketing, Communications, Business or a related field, or equivalent practical experience
• Ability to work with cross-functional teams and manage several campaigns at once
• Prior experience in a tech or software environment is a plus

Required skills

• Email marketing platforms (e.g. Mailchimp, HubSpot, SendGrid) and marketing automation tools
• Email copywriting, basic HTML for emails and visual layout of email templates
• Contact list management, audience segmentation and reporting
• Digital marketing fundamentals: lead nurturing, conversion funnels and CRM integration
• Email compliance knowledge (CAN-SPAM, unsubscribe processes, data privacy)