Email Marketing Copywriter

About the role

Elite Solution helps small and mid-size businesses generate leads and turn ideal customers into long-term clients, using data-driven B2B campaigns across LinkedIn outreach, profile optimization, appointment setting, brand building, content marketing and virtual assistance. It is hiring a full-time, on-site Email Marketing Copywriter in Bahawalpur to write and edit email campaigns that support lead generation, nurture sequences and sales outreach.

Key responsibilities

• Write and edit email copy, subject lines and calls-to-action aligned with marketing goals and brand voice.
• Collaborate with marketing and sales teams to understand target audiences and optimise campaigns for engagement and conversion.
• A/B test copy variations.
• Support related digital content such as landing page copy or brief web content so messaging stays consistent across channels.

Required profile

• Bachelor's degree in Marketing, Communications, English or a related field, or equivalent practical experience.
• Excellent command of written English, with attention to grammar, tone and clarity.
• Ability to analyse basic performance metrics (open rates, click-through rates, conversions) and adjust copy accordingly.
• Strong collaboration skills with marketing, sales and operations teams.
• Prior experience in B2B or lead generation environments is an advantage.

Required skills

• Marketing copy and writing, and web content writing.
• Familiarity with email marketing tools such as Apollo Instantly and Smart Lead Preferred.
• Knowledge of marketing and digital marketing principles and A/B testing methodologies.