Email Marketing Specialist

About the role

Academy is a fast‑growing media company that runs dozens of YouTube channels across business, tech, finance, eCommerce, AI, real estate, crypto and more. We are looking for a proactive Email Marketing Specialist to build and scale our email marketing function across multiple brands from the ground up.

Key responsibilities

• Plan, create and execute newsletters, promotional campaigns and product launches.
• Develop and maintain email calendars to ensure consistent communication across all brands.
• Design, build and optimise automated email flows such as welcome sequences, lead‑nurture, re‑engagement, onboarding and retention journeys.
• Segment audiences, manage subscriber lists and drive lead capture and growth.
• Track performance metrics, run A/B tests on subject lines, copy, CTAs and send times, and continuously improve open, click‑through and conversion rates.
• Monitor deliverability, list hygiene and overall email health.

Required profile

• 2–5 years of experience in email, CRM or lifecycle marketing.
• Proven ability to build email systems and automations from scratch.
• Comfortable working independently, managing multiple brands and campaigns simultaneously.
• Strategic thinker who can identify growth opportunities without constant direction.
• Thrives in a fast‑moving startup environment.

Required skills

• Hands‑on experience with GoHighLevel.
• Hands‑on experience with Beehiiv.
• Strong knowledge of email segmentation and customer journey mapping.
• Experience creating and optimising automated email flows.
• Ability to run A/B tests and analyse email performance data.