Email Marketing Specialist

About the role

Polani Textiles, a manufacturer and exporter of terry products founded in 2000 in Karachi, Pakistan, is hiring a full-time, on-site Email Marketing Specialist in Karachi. The specialist plans, creates and runs email campaigns to promote the company's terry products and strengthen customer relationships.

Key responsibilities

• Build and segment email lists, design email content and templates, set up automated workflows and monitor campaign performance.
• Analyze campaign data, optimize subject lines and messaging, and coordinate with sales and marketing teams on lead nurturing.
• Ensure compliance with email marketing best practices and regulations, maintain brand consistency, and test campaigns for deliverability and responsiveness.
• Contribute to overall digital marketing initiatives.

Required profile

• Bachelor's degree in Marketing, Business, Communications or a related field, or equivalent practical experience.
• Strong organizational skills, attention to detail and ability to work with cross-functional teams on site in Karachi.
• Relevant additional qualifications: familiarity with textile or manufacturing industries, basic HTML/CSS for email formatting, and knowledge of deliverability practices and data privacy regulations.

Required skills

• Email marketing software such as Mailchimp, HubSpot or similar platforms.
• Marketing automation: workflows, drip campaigns and customer journeys for lead nurturing and retention.
• Marketing analytics: tracking metrics, generating reports and turning data into insights.
• Communication and lead generation: clear, persuasive copy and email strategies that attract, engage and convert prospects.