Executive, Digital Media Planning

About the role

WPP Media is seeking an Executive in Digital Media Planning to support innovative campaigns for global and local brands. You will work with leading digital platforms, develop audience strategies, and contribute to the optimisation of media investments.

Key responsibilities

• Assist in planning and executing live digital campaigns across Google, Meta, TikTok, YouTube, programmatic and e‑commerce channels.
• Support campaign reporting, performance tracking and provide optimisation recommendations.
• Build relationships with platform representatives and internal strategy, analytics and content teams.
• Develop digital media recommendations aligned with client objectives and KPIs.
• Deliver performance analyses with actionable insights and contribute to integrated campaign planning.

Required profile

• Strong interest in digital media, audience behaviour and data‑driven planning.
• Ability to work collaboratively with cross‑functional teams and client stakeholders.
• Proactive attitude with a willingness to learn WPP Media’s planning tools and reporting dashboards.

Required skills

• Google Ads
• Meta Ads
• TikTok Ads
• YouTube Advertising
• Programmatic Advertising platforms
• E‑commerce advertising platforms

What we offer

• Exposure to major global brands and leading digital platforms.
• Hands‑on experience in a world‑class media organization.
• Opportunities for rapid skill development and career growth.