Front-End Web Developer (Shopify & CRO)

About the role

HireGummy is recruiting on behalf of a client, a digital experience agency that builds and optimises eCommerce and digital platforms for major retail, manufacturing and enterprise brands in Australia and Southeast Asia. The client focuses on Shopify development and Conversion Rate Optimisation (CRO). The role is remote, full-time and based in Pakistan, with availability overlapping Australian business hours, and reports to the Chief Technology Officer.

Key responsibilities

• Develop and maintain Shopify storefronts, themes and integrations, customising them with Liquid, JavaScript, HTML, CSS and APIs
• Build responsive, high-performing front-end interfaces and translate Figma designs into production code
• Build A/B and multivariate tests and configure experiments on platforms such as VWO, Optimizely or Convert
• QA experiments across browsers and devices, debug live experiments and ensure they do not affect performance or tracking
• Manage development and experiment tasks in JIRA, collaborate with designers, strategists and account managers, and keep tickets up to date
• Maintain clean, documented code and raise technical concerns early

Required profile

• 2-3 years of hands-on web development experience
• Strong Shopify development experience
• Ability to work independently, solve problems proactively and deliver clean, scalable code
• Ability to understand, debug and improve AI-generated code

Required skills

• Advanced JavaScript, HTML and CSS, including direct DOM manipulation
• Strong Shopify Liquid and API integration
• A/B testing with a CRO platform such as VWO, Optimizely or Convert
• Figma to code conversion, Git and version control
• Nice to have: Shopify Plus, Magento / Adobe Commerce, React or Vue.js, GA4 and tag management, understanding of experiment design and statistical significance