Google Ads Specialist

About the role

Innowi, which offers a complete restaurant management solution including QR Code Ordering, Online Ordering, POS, KDS and marketing tools, is hiring a Google Ads Specialist in Gulberg 3, Lahore. The role covers planning, building and optimising paid search and display campaigns, with a night shift schedule of 9pm to 6am.

Key responsibilities

• Plan, build and manage Google Ads campaigns across Search, Display, Performance Max, YouTube and Remarketing.
• Research keywords, write and test ad copy, headlines, descriptions and extensions, and run A/B tests on ads, audiences, landing pages and bidding.
• Monitor campaigns daily and optimise bids, budgets, targeting and placements; manage negative keywords and search term reports.
• Implement automated bidding strategies such as Target CPA, Target ROAS and Maximize Conversions.
• Own the monthly ad budget, set up conversion tracking via Google Tag Manager, GA4 and offline imports, and build dashboards in Looker Studio.
• Deliver weekly and monthly reports, track KPIs such as CPA, ROAS, CTR, conversion rate and impression share, and audit accounts for tracking errors and policy issues.
• Work with design and content teams on creatives and landing pages, and with sales on lead quality and pipeline alignment.

Required profile

• Bachelor's degree in Marketing, Business or a related field, or equivalent practical experience.
• 3-5 years of hands-on experience managing Google Ads accounts with a proven record of improving CPA, ROAS and conversion rates.
• Google Ads certifications in Search, Display and Measurement; Google Analytics certification preferred.
• Strong analytical skills, advanced Excel/Google Sheets, and excellent written English for ad copy and reporting.