Google Pay-Per-Click Specialist (Night Shift)

About the role

Eplanet Global Pakistan is hiring a Google PPC Specialist for its e-commerce business in the IT hardware sector, working on a night shift (7 PM to 4 AM) in Bahadurabad, Karachi. The role covers managing and optimising Google advertising campaigns for IT hardware products such as servers, networking equipment, storage, GPUs, CPUs, printers and computer components.

Key responsibilities

• Manage and optimise Google Search, Shopping, Performance Max and Remarketing campaigns.
• Conduct keyword research, search-term analysis, negative keyword management and bid optimisation.
• Manage Google Merchant Center, product feeds, product disapprovals and feed optimisation.
• Optimise campaigns for IT hardware products.
• Monitor and optimise ROAS, ROI, CPA, CPC, CTR, conversion rate, revenue and gross profit.
• Manage conversion tracking using Google Ads, GA4 and Google Tag Manager.
• Prepare regular PPC performance reports and give actionable recommendations to management.

Required profile

• 2-4 years of hands-on Google PPC experience, preferably in e-commerce.
• Experience in IT hardware, electronics or technology e-commerce is highly preferred.
• Google Ads certification is an advantage.

Required skills

• Strong expertise in Google Ads, Google Shopping and Merchant Center.
• Good knowledge of GA4, GTM, conversion tracking and PPC analytics.
• Strong Excel/Google Sheets and analytical skills.

The budget listed is 150-200k; candidates apply by sending their resume, mentioning the position in the subject line.