Head of E-Commerce

About the role

An experienced, tech-savvy E-Commerce Manager is sought to lead the online storefront of an eastern wear brand, streamline customization workflows and drive digital growth. The role works closely with the Performance Marketing team to optimize conversion pathways, manage seasonal campaign drops (Lawn, Festive, Bridal Pret) and track metrics to improve customer experience and sales.

Key responsibilities

• Manage full technical operations on Shopify / Shopify Plus: site maintenance, app integrations, theme optimization, fast page speeds, multi-currency display and mobile checkout, including high-traffic launch setups and seasonal drops.
• Build and maintain systems for custom stitching and made-to-order garments, including digital input forms on product pages and standardized tracking between e-commerce orders and production/tailoring teams.
• Track customization metrics such as lead times, return/alteration rates, drop-off rates and customer satisfaction.
• Work with Performance Marketers to optimize landing and product pages for Meta, Google and TikTok ads, run A/B testing and CRO to lower cart abandonment and improve ROAS, and align merchandising with campaign calendars.
• Ensure product quality and listing fidelity through sample checks, photography and fabric accuracy, and oversee catalog creation, fabric descriptions, sizing charts and care instructions.
• Track inventory across unstitched, ready-to-wear and custom collections.
• Set up dashboards for CR, AOV, CLV and customization completion rates using GA4, Shopify Analytics and heatmapping tools.

Required profile

• 5+ years in E-Commerce Management within fashion/apparel; South Asian / eastern wear experience highly preferred.
• Proven ability to design operational workflows for custom tailoring and made-to-measure orders.
• Strong track record collaborating with Performance Marketers, Media Buyers and Production Teams.
• Strong understanding of South Asian attire, fabrics, sizing nuances and garment construction quality.

Required skills

• Advanced Shopify / Shopify Plus and Shopify apps (customization/form builders, inventory sync, multi-currency)
• GA4
• A/B testing and CRO