Influencer Marketing Manager

About the role

Our client, a fast‑growing DTC clothing brand, is seeking an Influencer Marketing Manager to build and scale its creator program across TikTok, Instagram and YouTube. The role will own the full influencer lifecycle – from sourcing and outreach to negotiation, briefing and performance tracking – turning creator partnerships into a reliable growth channel.

Key responsibilities

• Source, vet and onboard creators aligned with the brand on TikTok, Instagram and YouTube.
• Manage end‑to‑end outreach, negotiation, contracting and ongoing relationship management.
• Write clear, platform‑native creative briefs that translate brand goals.
• Run multiple influencer campaigns simultaneously, overseeing timelines, deliverables and approvals.
• Track and report campaign performance, optimizing for engagement, conversions and ROI.
• Identify top‑performing creators and content for repurposing and paid amplification.
• Build a repeatable system to scale the creator program month over month.
• Collaborate with marketing, creative and paid‑media teams on concepts and launches.
• Maintain organized records of agreements, deliverables and performance data.

Required profile

• 3+ years of influencer or creator marketing experience, preferably for DTC fashion, beauty or lifestyle brands.
• Proven track record of building and scaling influencer programs that drive measurable revenue.
• Hands‑on experience sourcing, vetting and negotiating with creators on TikTok, Instagram and YouTube.
• Strong understanding of creator contracts, usage rights, deliverables and rate negotiation.
• Experience writing clear creative briefs and analyzing campaign metrics such as engagement, CPM, CPA and ROAS.
• Excellent written and verbal communication in English.
• Availability for at least 4 hours of daily overlap with U.S. East Coast business hours.

Required skills

• GRIN
• CreatorIQ
• Aspire
• Spark Ads (whitelisting)
• AI tools used in marketing workflows