Local SEO & Google Business Profile Specialist

About the role

We are looking for a Local SEO and Google Business Profile Specialist to join our team in Gujranwala. You will be responsible for improving the online visibility of multiple local clients by managing their Google Business Profiles and executing comprehensive local SEO strategies.

Key responsibilities

• Optimize and maintain Google Business Profiles for numerous clients, including updates to business information, posts, products/services, photos, and review/Q&A handling.
• Conduct local SEO audits, keyword research, competitor analysis, and implement on‑page and technical recommendations to boost map‑pack and organic rankings.
• Track rankings and traffic daily, prepare performance reports, and adjust strategies based on data insights.
• Collaborate with content and web teams to align landing pages, local content, and site structure with local search objectives.
• Stay up‑to‑date with Google’s local algorithm updates and best practices.

Required profile

• Strong experience with local SEO fundamentals, including local keyword research and on‑page optimization for local intent.
• Hands‑on expertise in managing Google Business Profiles and handling reviews and Q&A.
• Proven ability to interpret SEO performance data and translate findings into actionable plans.
• Clear written and verbal communication skills for documentation and collaboration.
• Ability to work on‑site in Gujranwala and manage multiple client projects simultaneously.

Required skills

• Google Business Profile management
• Google Search Console
• Google Analytics / GA4
• Rank tracking tools
• Citation tools and citation building
• SEO reporting in spreadsheets or dashboards
• Local link‑building techniques
• Basic technical SEO concepts (site speed, mobile‑friendliness, indexing)