Marketing & Content Strategist

About the role

We are looking for a Marketing & Content Strategist to develop and execute comprehensive marketing strategies that drive business growth. You will work closely with cross‑functional teams to define target audiences, craft key messages, and produce compelling content across multiple channels.

Key responsibilities

• Develop and implement integrated marketing plans aligned with business objectives.
• Collaborate with product, sales, and design teams to identify audience segments and messaging pillars.
• Create engaging copy and visual assets for websites, social media, email campaigns, and other marketing materials.
• Manage social media accounts, including content creation, scheduling, community interaction, and performance reporting.
• Conduct market research and trend analysis to uncover new opportunities.
• Monitor campaign performance, generate insights, and adjust tactics as needed.
• Stay current with industry best practices in marketing and content development.

Required profile

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience in developing marketing strategies and creating content.
• Strong writing and editing abilities, adaptable to different audiences and platforms.
• Excellent analytical mindset with keen attention to detail.
• Ability to thrive in a fast‑paced environment and juggle multiple projects simultaneously.

Required skills