Marketing Manager – Mobile Games

About the role

VOID Games is seeking a Marketing Manager to drive growth of its mobile game portfolio. You will lead user acquisition, app store optimisation, monetisation and performance analytics to maximise profitability.

Key responsibilities

• Plan, launch, optimise and scale campaigns across Google Ads, Meta, TikTok, AppLovin Ads and Mintegral.
• Improve Play Store visibility by managing keywords, store assets and conversion rates.
• Analyse key metrics such as CPI, ROAS, retention, LTV, ARPDAU, eCPM and overall revenue performance.
• Develop and test advertising creatives and store‑listing assets.
• Collaborate with development, creative and monetisation teams to enhance game profitability.
• Prepare performance reports and recommend actionable improvements.

Required profile

• Minimum 2 years of experience in mobile app or mobile game marketing.
• Hands‑on experience with user acquisition, ASO, ad monetisation and campaign optimisation.
• Strong understanding of mobile game KPIs and performance analytics.
• Ability to manage multiple campaigns simultaneously and make data‑driven decisions.
• Excellent communication, reporting and team‑management skills.

Required skills

• Google Ads
• Meta Ads
• TikTok Ads
• AppLovin Ads
• Mintegral
• App Store Optimisation (ASO)
• User acquisition
• Ad monetisation
• Campaign optimisation
• Performance analytics