Meta Ads Marketer

About the role

We are looking for a Meta Ads Marketer to plan, launch and optimise Facebook and Instagram advertising campaigns for multiple client accounts targeting the Pakistani market. You will work in a fast‑paced agency environment, collaborating with designers and account teams to deliver measurable results.

Key responsibilities

• Design, set up and manage end‑to‑end Meta ad campaigns across Facebook and Instagram.
• Conduct audience research and build targeting strategies, including custom audiences, look‑alike, retargeting and interest‑based segments.
• Create, test and optimise ad creatives, copy variations and formats to improve CTR, conversion rate and ROAS.
• Perform ongoing bid, budget and placement optimisation and troubleshoot delivery issues.
• Implement and troubleshoot Meta Pixel, Conversions API and event setups for accurate tracking.
• Analyse campaign data, calculate ROAS/CPA, interpret trends and provide optimisation recommendations.
• Prepare performance reports and present results to stakeholders.
• Manage multiple client campaigns simultaneously, meeting deadlines.

Required profile

• Hands‑on experience managing Meta (Facebook & Instagram) ad accounts with measurable outcomes.
• Strong knowledge of Meta Ads Manager, campaign structures, bidding strategies and delivery optimisation.
• Experience with pixel implementation, Conversions API and event troubleshooting.
• Ability to analyse data, calculate ROAS/CPA and make data‑driven recommendations.
• Comfortable using Excel or Google Sheets for reporting.
• 2+ years of direct Meta/Facebook Ads experience in an agency or client‑side role.
• Relevant Meta Ads certifications are a plus.

Required skills

• Meta Ads Manager (Facebook & Instagram)
• Audience segmentation – custom, look‑alike, retargeting
• A/B testing of creatives and copy
• Pixel implementation and Conversions API
• Data analysis and ROAS/CPA calculation
• Excel / Google Sheets
• Dashboard tools (e.g., Data Studio)