Part-Time Marketing Generalist (Print Industry)

About the role

A client selling into the print industry is hiring a part-time Marketing Generalist for a hands-on, remote role working closely with the founder and the sales team. The position covers content, sales material, brand and LinkedIn, and suits someone comfortable wearing multiple hats.

Key responsibilities

• Write customer case studies and collect and edit testimonials
• Write and update website content
• Build sales material for the sales reps, covering the client's core offering and HPL
• Build a reusable brand kit (logo, fonts, colours, templates)
• Create email pitch materials for sales outreach
• Write and manage the founder's LinkedIn content aimed at print shop owners and decision makers
• Keep all marketing material consistent with the brand kit once it is in place

Required profile

• Excellent written English, the top requirement, as most work is read by customers and prospects
• Proven experience writing B2B marketing content, including case studies, testimonials and website copy, with samples available
• Experience creating sales material such as one-pagers, pitch decks and email pitch templates
• Experience writing and managing LinkedIn content for a founder or executive
• Ability to build simple brand assets and templates
• Comfortable managing several projects at once and working independently
• Clear, prompt communication with a small team and availability for consistent part-time hours each week
• Nice to have: experience marketing to print shops or the printing and office equipment industry, familiarity with HP products, experience gathering case study material from customers, basic website editing skills and experience supporting an outbound sales team