Performance Marketing Executive

About the role

We are seeking a data‑driven Performance Marketing Executive to plan, launch and optimise paid digital campaigns that boost brand growth, acquire new customers and increase revenue. The role works closely with design, content, tech and growth teams to ensure seamless execution and measurable results.

Key responsibilities

• Plan, execute and optimise paid campaigns on Meta (Facebook & Instagram), Google Ads and TikTok.
• Monitor ad accounts, align spend with marketing goals and budgets.
• Track and analyse CPA, ROAS, CTR, conversions and customer acquisition cost.
• Continuously refine targeting, creatives and bidding strategies.
• Collaborate with design and content teams to produce compelling ad creatives and copy.
• Prepare weekly and monthly performance reports with actionable insights.
• Conduct A/B testing on creatives, audiences and campaign structures.
• Coordinate with tech and e‑commerce teams to ensure proper tracking, pixels and analytics integration.
• Support product launches, seasonal promotions and brand initiatives.
• Assist with CRM‑based Email, SMS and WhatsApp campaigns for retention.

Required profile

• Bachelor’s degree in Marketing, Communications, Business Administration or a related field.
• 1–2 years of experience in performance marketing or digital advertising, preferably in retail, e‑commerce or FMCG.
• Hands‑on experience managing Meta Ads Manager, Google Ads and TikTok Ads.
• Strong understanding of digital marketing metrics, conversion tracking and campaign optimisation.
• Analytical mindset with proficiency in Excel or Google Sheets and marketing analytics tools.
• Ability to thrive in a fast‑paced environment and manage multiple campaigns simultaneously.

Required skills

• Meta Ads Manager
• Google Ads
• TikTok Ads
• Excel / Google Sheets
• Marketing analytics tools
• CRM platforms (basic)
• A/B testing