Performance Marketing Specialist

About the role

The Tech Tribe (TTT) is looking for a Performance Marketing Specialist who takes ownership of paid acquisition campaigns and makes decisions based on data, not assumptions. The role covers planning, launching, monitoring, optimizing and scaling paid campaigns while watching CPL, CPA, ROAS, CTR, conversion rates, attribution and overall profitability.

Key responsibilities

• Plan, launch, manage and optimize paid campaigns on Meta Ads and Google Ads, building structures around acquisition and conversion goals.
• Run prospecting, retargeting, remarketing and audience-testing campaigns, and test creatives, audiences, messaging, offers, placements and structures.
• Monitor ROAS, CPA, CPL, CTR, CPC, CPM and conversion rate, and analyze data to lower acquisition costs.
• Work with creative and content teams on performance-focused ad creatives, and review landing pages to raise conversion rates.
• Configure and validate tracking with Meta Pixel, Google Analytics, Google Tag Manager and conversion events, and diagnose tracking and attribution issues.
• Prepare performance reports and manage budgets and scaling decisions based on results.
• Stay up to date with changes in Meta, Google, attribution systems, advertising policies and performance marketing practice.

Required profile

• Hands-on experience running paid advertising campaigns.
• Experience analyzing campaign metrics beyond platform recommendations, and identifying why campaigns underperform.
• Strong analytical and reporting skills, and ability to work independently and take ownership.
• Experience managing campaigns for multiple businesses, clients, markets or lead-generation campaigns is a strong advantage.

Required skills

• Meta Ads Manager and Google Ads.
• Campaign funnels, conversion tracking, audience segmentation and retargeting.
• A/B testing and structured experimentation.
• Meta Pixel, GA4, Google Tag Manager, UTM tracking and conversion events.