PR Manager, Pakistan

About the role

Binance, a global blockchain ecosystem behind the world's largest cryptocurrency exchange by trading volume and registered users, is looking for a PR Manager for Pakistan. The role develops and executes the PR and communications strategy for Pakistan in line with regional and global business priorities, building the company's reputation and visibility in the local market.

Key responsibilities

• Develop and run the PR and communications strategy for Pakistan, and identify storytelling opportunities that strengthen the brand's reputation and positioning.
• Create communications plans for product launches, campaigns, partnerships, corporate announcements and other key initiatives.
• Manage communications projects independently, from planning through execution, including timelines, stakeholder coordination, approvals, distribution and reporting.
• Build and maintain relationships with journalists, editors, broadcasters and media stakeholders across Pakistan, and with regional media across MENA and other regions.
• Draft and review press releases, media statements, talking points, Q&As, briefing documents, executive messaging and opinion pieces.
• Work with Pakistan leadership, Marketing and other functions to align communications priorities.
• Manage communications agencies and external partners, and support regional PR initiatives such as press materials, event support, executive profiling and media outreach.
• Collaborate with Communications colleagues across regions on campaigns, announcements and media opportunities.

Required profile

• 5+ years of experience in public relations, corporate communications, media relations or a related role.
• Strong network with journalists and media organisations in Pakistan, and experience managing senior executive media engagements and crisis situations.
• Experience in technology, fintech, financial services, digital assets, payments or another fast-moving regulated industry, and in a multinational or international organisation.
• Previous communications responsibility across markets outside Pakistan, especially MENA, and experience with multi-market communications programmes.
• Ability to handle multiple projects under tight deadlines and to take ownership with limited supervision.

Required skills

• Excellent written and verbal English and Urdu; bilingual English/Arabic is required to coordinate with overseas partners.
• Strong writing and editing, including press releases, statements, talking points and executive briefs.
• Stakeholder management and cross-functional collaboration.

What we offer

• Competitive salary and company benefits.
• Flat, user-centric global organisation with autonomy on challenging projects.
• Results-driven workplace with career growth and continuous learning.
• Remote-first, work-from-home arrangement (may vary by role and team).