Quality Assurance Manager - SDR Team

About the role

A Quality Assurance Manager is needed to lead the QA function for an SDR team, ensuring consistent delivery of high-quality, sales-ready leads to vendor partners. The role defines quality standards, monitors performance, analyzes call and lead metrics and implements improvements that raise conversion and vendor satisfaction. It is based in Lahore, on site, with a shift of 7:00 PM to 4:00 AM PKT.

Key responsibilities

• Own and manage the QA function for the SDR team, set quality benchmarks and ensure consistent lead qualification and call excellence.
• Run regular call audits, analyze performance trends and recommend improvements in call structure, objection handling, discovery and closing.
• Build a standardized call and lead evaluation system with objective scoring criteria and feedback loops for coaching.
• Track KPIs such as lead quality scores, conversion rates, call compliance and vendor feedback, and report insights to senior leadership.
• Analyze QA data to find root causes, partner with cross-functional teams on process improvements and support coaching and refresher sessions.

Required profile

• 5+ years of experience in Quality Assurance, Sales Operations or SDR/lead generation environments.
• Proven track record of improving lead quality, conversion rates and call performance.
• Strong understanding of B2B sales funnels and lead qualification frameworks.
• Experience designing QA frameworks, scorecards and performance dashboards.
• Analytical, data-driven mindset with strong leadership, communication and stakeholder management skills.