Sales Officer – FMCG (Retail/Wholesale)

About the role

We are looking for a dynamic Sales Officer to drive the growth of our ice‑cream portfolio across retail, wholesale and food‑service channels in Karachi. The successful candidate will be responsible for expanding market reach, building strong client relationships and achieving sales targets.

Key responsibilities

• Develop and execute sales strategies to meet monthly and annual targets.
• Promote and sell ice‑cream products to retailers, distributors and food‑service clients.
• Identify new business opportunities and expand the customer base.
• Maintain strong relationships with existing clients to secure repeat business.
• Monitor market trends, competitor activities and customer preferences.
• Ensure proper product placement, visibility and merchandising.
• Coordinate with supply‑chain and logistics teams for timely deliveries.
• Prepare sales reports, forecasts and performance analyses.

Required profile

• Bachelor’s degree in Business, Marketing or a related field.
• 1–3 years of experience in FMCG retail or frozen‑food sales.
• Strong communication and negotiation abilities.
• Proven ability to meet sales targets under pressure.
• Good knowledge of the local market and distribution channels.
• Valid driving licence.

Required skills

What we offer

• Competitive salary.
• Career growth opportunities.
• Supportive work environment.