Search Engine Optimization Specialist

About the role

Becanvas is a branding and creative agency offering end-to-end branding solutions, from logo and packaging design to advertising campaigns, social media marketing and website development. It is hiring a Search Engine Optimization Specialist for a full-time, on-site position in Islamabad. The specialist manages SEO strategy for client brands.

Key responsibilities

• Manage SEO strategy for client brands, including keyword research, SEO and site audits, on-page optimization and link-building initiatives
• Monitor rankings and traffic, analyze performance data and prepare clear reports and recommendations for internal teams and clients
• Collaborate with content writers, designers and social media specialists so SEO best practices are integrated into websites, campaigns and content plans
• Stay up to date with search engine algorithm updates and industry trends, proposing data-driven improvements to grow organic visibility

Required profile

• A bachelor's degree in marketing, communications, computer science or a related field; prior SEO experience for agencies or digital brands is preferred
• Strong analytical, problem-solving and communication skills, with attention to detail and the ability to work with cross-functional creative and marketing teams

Required skills

• Keyword research and on-page SEO (metadata, headings, internal links, content structure)
• SEO audits and web analytics, using Google Analytics and Search Console
• Link building, including ethical outreach and backlink analysis
• Familiarity with SEO tools such as SEMrush, Ahrefs and Moz, and basic HTML/CSS and CMS platforms such as WordPress