Technical SEO Writer

About the role

Vyro is looking for a creative and unconventional content writer who will be the main voice behind its brand content. The role focuses on producing high-impact, strategic content for public-facing channels, using satire, surrealism and niche internet culture to build a distinctive brand personality. It also involves writing SEO-optimized content optimized for large language models and AI overviews.

Key responsibilities

• Write SEO-optimized content for web pages, blogs, articles and product descriptions.
• Optimize content for LLMs and AI overviews, keeping it readable for humans and AI systems.
• Research keywords and integrate them naturally into content.
• Optimize headings, meta descriptions and content structure, following SEO best practices such as keyword density, H1/H2 optimization and internal/external linking.
• Collaborate with the SEO team on strategies for visibility and ranking, and stay up to date on SEO trends and AI content generation.
• Edit and proofread all content so it is grammatically correct, error-free and consistent with the brand voice.

Required profile

• 3+ years of professional experience writing digital content, brand or copy, or for a niche brand or satirical publication.
• Proven experience writing SEO content, preferably in a digital marketing environment.
• Strong research, writing and editing skills with attention to detail, and the ability to meet deadlines.

Required skills

• SEO content writing and understanding of keyword placement, content structure and AI-driven SEO.
• Knowledge of heading optimization (H1, H2, etc.).
• Experience with keyword research tools such as Google Keyword Planner, SEMrush and Ahrefs.
• Familiarity with AI-powered writing tools and CMS platforms such as WordPress.
• Nice to have: basic HTML knowledge, content analytics tools and AI content generation tools.

What we offer

• Quarterly bonuses and yearly performance-based increments.
• Competitive compensation and medical insurance (IPD/OPD).
• Company-sponsored lunch and free product subscriptions.
• Paid leaves and EOB coverage.