Senior Apparel Product Strategy Consultant

About the role

Sid Apparel Studio seeks a Senior Apparel Product Strategy Consultant to shape product strategies across key Pakistani markets. The consultant will translate market trends and consumer insights into actionable product plans that drive growth and enhance the customer experience.

Key responsibilities

• Conduct thorough market research and competitive analysis to inform product strategy and brand positioning.
• Develop and manage product opportunity matrices, pricing strategies, and lifecycle management plans.
• Collaborate with merchandising, brand management, and product development teams to align strategic goals.
• Support planning and execution of product launches and advise on fulfillment and customer experience improvements.

Required profile

• Strong grasp of the apparel product development process from ideation to launch.
• Proven experience in e‑commerce and direct‑to‑consumer business models within the Pakistani market.
• Ability to analyze consumer insights, forecast demand, and translate findings into strategic recommendations.
• Excellent collaboration skills with cross‑functional teams.