Senior ASO (App Store Optimization) Specialist

About the role

The Senior ASO Specialist will develop and execute App Store Optimization strategies to boost visibility, downloads, and retention for our mobile games across major app stores.

Key responsibilities

• Conduct keyword research and optimize titles, descriptions, and metadata.
• Collaborate with marketing, product, and art teams to align store assets with brand and game positioning.
• Analyze performance metrics, run A/B tests on creatives and copy, and provide regular reports.
• Monitor marketplace trends, competitor activities, and best practices in mobile gaming growth.

Required profile

• Proven experience in ASO, including keyword research, metadata optimization, and A/B testing.
• Strong background in mobile game marketing, user acquisition, and growth strategies for iOS, Google Play, and Amazon.
• Ability to work with analytics tools to interpret data, track KPIs, and translate insights into actionable plans.
• Excellent written communication for crafting clear, engaging, and localized store descriptions.

Required skills

• Keyword research
• Metadata optimization
• A/B testing of store assets
• Analytics tools
• Knowledge of iOS, Google Play, and Amazon app stores