Senior Manager - Growth, Strategic Partnerships & Public Relations

About the role

Mohsyn builds a support system for overseas Pakistanis and their families in Pakistan, and is looking for a Senior Manager to lead customer acquisition, build digital and strategic partnerships, generate qualified leads and strengthen the brand in international markets. The role reports to the CEO and works closely with cross-functional teams, targeting communities in North America, the UK and the Middle East.

Key responsibilities

• Develop and run the growth and customer acquisition strategy, design lead-generation channels and build and optimise funnels from awareness to qualified leads.
• Identify new customer segments and markets, and work with Marketing and Client Onboarding to improve conversion and acquisition efficiency.
• Find, negotiate and manage partnerships with digital platforms, diaspora networks, fintech, remittance and other businesses; own the partnership lifecycle and turn them into leads and conversions.
• Run the PR strategy: build relationships with journalists and media, secure coverage, write press releases and thought-leadership content, and protect the brand.
• Run digital campaigns with the Marketing team, optimise landing pages and funnels, and experiment with new channels and AI-enabled tools.
• Work with the CEO and coordinate with Growth Marketing, Client Onboarding, Operations and other teams, manage external agencies and mentors team members.

Required profile

• Minimum 10 years of relevant experience in growth, business development, strategic partnerships, digital marketing or similar commercial functions.
• Proven track record of generating qualified leads, acquiring customers and delivering measurable growth.
• Demonstrated experience building digital or channel partnerships and running market-entry or expansion initiatives.
• Bachelor's degree in Business Administration, Marketing, Communications or a related field; an MBA or postgraduate qualification is an advantage.
• Nice to have: experience with overseas Pakistani or South Asian diaspora markets, networks in the UK, North America or GCC, and experience with affiliate marketing, influencer partnerships and PR.

Required skills

• Customer acquisition funnels, conversion optimisation and commercial acumen.
• Strong English communication, negotiation and stakeholder-management skills.
• Nice to have: CRM platforms, marketing automation, growth analytics and AI-powered marketing tools.