Senior Performance Marketing Manager

About the role

We are looking for a senior performance marketing leader to drive B2C and SaaS user acquisition from scratch. You will own the full growth loop, from positioning and audience segmentation to viral mechanics and monetisation, working autonomously in a fast‑moving venture environment.

Key responsibilities

• Define and execute end‑to‑end growth strategies for new ventures, including positioning, persona development, pricing, channel mix and funnel design.
• Design, launch and optimise paid campaigns across Meta, TikTok, Google Ads, YouTube and emerging platforms.
• Own the entire customer lifecycle – awareness, acquisition, activation, engagement, retention and monetisation.
• Run full‑stack consumer marketing experiments such as landing‑page tests, ad‑creative variations, referral programmes and viral loops.
• Develop and monitor CAC/LTV models, cohort retention, unit economics and budget allocation frameworks.
• Build viral and social mechanisms to boost organic growth and lower acquisition costs.
• Collaborate with product, design and content teams to create compelling campaigns and in‑product growth levers.
• Manage relationships with external agencies, creators and freelancers to scale execution.
• Establish reporting dashboards and provide regular updates to founders and studio leadership.

Required profile

• 5‑7 years of B2C/SaaS performance or growth marketing experience, with a proven record of launching products from 0 to 1.
• Deep understanding of consumer psychology, viral mechanics and product‑led growth.
• Experience working directly with founders or in venture‑building/studio environments.
• Bachelor’s degree in marketing, business or related field; MBA is a plus.

Required skills

• Expert‑level proficiency with Meta Ads (Facebook/Instagram) and Google Ads.
• Advanced knowledge of TikTok Ads, YouTube Ads and emerging social platforms.
• Hands‑on experience with SEO/AEO and lifecycle/CRM marketing tools.
• Ability to design and analyse CAC/LTV models, cohort retention and unit economics.