SEO and Backlinking Specialist (On-site)

About the role

The SEO and Backlinking Specialist will join NuxLay’s Faisalabad office to drive organic growth for our clients. This full‑time position focuses on developing and executing SEO strategies, with a strong emphasis on acquiring high‑quality backlinks and building domain authority.

Key responsibilities

• Conduct comprehensive keyword research and translate findings into actionable SEO plans.
• Perform technical SEO audits and implement on‑page optimization, including meta tags, headings, URL structures and internal linking.
• Identify, outreach and secure ethical, high‑quality backlink opportunities.
• Collaborate with content and marketing teams to align SEO initiatives with broader campaigns.
• Monitor rankings, traffic and other performance metrics using Google Analytics, Search Console and other web analytics tools.
• Prepare regular reports on SEO performance, backlink acquisition and campaign outcomes.
• Stay up‑to‑date with search engine algorithm changes and industry best practices.

Required profile

• Bachelor’s degree in Marketing, Business, IT or related field, or equivalent practical experience.
• Proven experience in agency or performance‑marketing environments is a plus.
• Strong analytical mindset with attention to data accuracy.
• Excellent communication skills and ability to work collaboratively in an office setting.

Required skills

• Keyword research
• SEO audits
• Link building (ethical backlink acquisition)
• Google Analytics
• Google Search Console
• On‑page SEO (meta tags, headings, URL structure, internal linking)
• Ahrefs
• SEMrush
• Moz