SEO Content Writer

About the role

Bizscale creates SEO-driven content for 30+ US-based local service businesses, including roofing, locksmiths, junk removal, tree services, painters, HVAC companies and general contractors. It is looking for an experienced SEO Content Writer who can turn keyword research and content briefs into content that ranks on Google, appears in AI-powered search results and generates leads and phone calls. This is a full-time, on-site position at the Johar Town office in Lahore, working Monday to Friday from 3:00 PM to midnight.

Key responsibilities

• Write SEO-optimized blog posts, articles and website content for US-based local service businesses.
• Create service pages, location pages, city-specific landing pages and homepage content.
• Write informational content such as cost guides, how-to articles, comparison guides, repair vs. replacement articles and seasonal topics.
• Research keywords and search intent, analyze Google results, competitors and the People Also Ask section.
• Naturally incorporate primary and secondary keywords into headings, paragraphs and page content.
• Write meta titles, meta descriptions, FAQs and SEO-friendly headings; implement internal linking.
• Create content optimized for Google's AI Overviews and AI-driven search experiences.
• Follow content briefs, meet deadlines, handle multiple assignments and revise content based on feedback.

Required profile

• Minimum 1 year of professional experience in SEO content writing.
• A portfolio showing blog posts and website/service pages.
• Excellent written English with strong command of American spelling, grammar and sentence structure.
• Strong research and fact-checking skills, and ability to follow briefs and handle multiple revisions.

Required skills

• On-page SEO: search intent, keyword research, keyword placement, heading structure (H1, H2, H3), meta titles and descriptions, internal linking.
• Preferred: familiarity with Ahrefs, Semrush, Surfer SEO and Google Search Console.
• Preferred: experience with US home service businesses, Google Business Profile posts, and WordPress or other CMS platforms.