SEO Expert

About the role

Hostings House is seeking a highly experienced SEO Expert to own and evolve its organic search strategy. You will work on‑site in Lahore, collaborating with developers, designers and marketers to boost rankings, traffic, leads and conversions.

Key responsibilities

• Develop and execute advanced SEO strategies to improve organic rankings and qualified traffic.
• Perform technical, on‑page, off‑page and content SEO audits and optimisations.
• Conduct keyword research, search‑intent analysis, keyword mapping and competitor research.
• Identify and resolve crawling, indexing, canonical, sitemap, robots.txt, redirect and duplicate‑content issues.
• Optimise landing, product, service pages, blogs, metadata, internal linking and schema markup.
• Build high‑quality backlinks and strengthen domain authority through sustainable link‑building tactics.
• Monitor keyword rankings, organic traffic, CTR, backlinks, Core Web Vitals, leads and conversion performance.
• Analyse ranking drops, traffic losses, content gaps and competitor opportunities and take corrective action.
• Prepare regular SEO performance reports with actionable growth recommendations.
• Stay updated with Google algorithm changes, AI search developments and modern SEO best practices.

Required profile

• Minimum 5 + years of professional SEO experience with proven results.
• Strong analytical, research and problem‑solving abilities.
• Experience in SaaS, hosting, software, technology, B2B or international websites is a strong advantage.
• Knowledge of digital marketing, content marketing, lead generation, CRO, social media or paid advertising is preferred.
• Ability to work collaboratively with cross‑functional teams in an on‑site environment.

Required skills

• Technical SEO, On‑Page SEO, Off‑Page SEO, Content SEO, Link Building.
• Google Search Console, Google Analytics, Ahrefs, Semrush, Screaming Frog, PageSpeed Insights.
• Core Web Vitals, website speed optimisation, mobile SEO.
• HTML, website architecture, crawling, indexing, redirects, canonicalisation, XML sitemaps.
• Structured data, schema markup, internal linking, keyword research, search‑intent analysis, SERP analysis.

What we offer

• Competitive salary and performance‑based bonuses.
• Annual, casual, sick and medical leave.
• EOBI & Provident Fund as per company policy.
• Professional training and continuous development opportunities.