SEO Specialist

About the role

Initouch is hiring a full-time, on-site SEO Specialist in Johar Town, Lahore. You will grow organic traffic for Initouch and its clients, from technical audits and keyword research to content that ranks on Google and is cited by AI search.

Key responsibilities

• Run technical SEO audits covering site speed, Core Web Vitals, indexing, structured data and sitemaps
• Research keywords and plan content for service, industry and landing pages
• Optimise on-page SEO: titles, meta descriptions, headings, internal links and schema
• Build quality backlinks and manage the Google Business Profile and local SEO
• Track rankings and traffic in Google Search Console and GA4 and report results monthly

Required profile

• 2+ years of hands-on SEO with measurable results such as rankings or traffic growth
• Strong written English for briefs, content edits and client reports
• Nice to have: basic HTML and Next.js / WordPress experience, international or multi-location SEO, and experience optimising for AI search (ChatGPT, Perplexity, Google AI Overviews)

Required skills

• Google Search Console and GA4
• An SEO suite such as Ahrefs, Semrush or Moz
• Technical SEO, keyword research, on-page SEO and link building

To apply, use the online form on the careers page or send your CV by email with the job title in the subject line.