SEO Specialist – Night Shift (Rawalpindi)

About the role

We are seeking an experienced SEO Specialist to join our fast‑growing BPO in Bahria Town, Phase 8, Rawalpindi. Working the night shift (5 PM – 2 AM), you will lead SEO initiatives for a range of client campaigns, ensuring higher visibility across major search engines.

Key responsibilities

• Develop and implement effective search engine optimisation (SEO) strategies.
• Coordinate content, design, social media marketing and other activities to support SEO goals.
• Manage on‑site and off‑site optimisation projects and report on team performance.
• Conduct keyword research aligned with client business objectives and uncover new content opportunities.
• Create and support marketing content such as blog posts, case studies, and video briefs for social media use.
• Monitor web‑analytics dashboards, traffic, rankings and other SEO metrics, providing actionable insights.
• Collaborate with social‑media and PPC teams to optimise campaigns and improve performance.

Required profile

• 2‑3 years of experience as an SEO Supervisor or Team Lead.
• Strong communication and leadership abilities.
• Willingness to work night‑shift hours.
• Bachelor’s degree in a relevant field.

Required skills

• HTML and CSS.
• Google Analytics and Google AdWords.
• On‑page and off‑page SEO techniques.
• Keyword research and SEO copywriting.
• Social media marketing (SMM) and e‑commerce knowledge.