SEO Specialist – Skincare & Haircare

About the role

We are seeking an experienced SEO Specialist to lead organic growth for our skincare and haircare e‑commerce brand. You will improve search rankings, drive revenue, and enhance our online presence through technical audits, content strategy, and on‑page optimisation.

Key responsibilities

• Optimise collection pages, product pages and internal links for transactional skincare keywords.
• Map keywords around skin concerns, active ingredients and routines; collaborate with writers on educational blogs.
• Conduct regular technical SEO audits, fix crawl/index issues, manage schema markup and improve Core Web Vitals.
• Secure authoritative beauty/backlink opportunities via digital PR and outreach.
• Monitor organic traffic, revenue attribution and rankings using GA4 and Google Search Console.

Required profile

• 3+ years proven SEO experience, preferably in e‑commerce or skincare/beauty.
• Hands‑on expertise with Shopify or WooCommerce platforms.
• Proficiency with Ahrefs, Semrush, Screaming Frog, Google Search Console and GA4.
• Strong technical grounding in structured data, canonical tags, site speed and crawl‑budget management.
• Based in Islamabad or Rawalpindi.

Required skills

• Shopify
• WooCommerce
• Ahrefs
• Semrush
• Screaming Frog
• Google Search Console
• GA4
• Structured data implementation
• Canonical tag management
• Site speed optimisation
• Crawl‑budget management

What we offer

• Salary PKR 70,000 – PKR 120,000 per month, based on track record.
• Performance bonuses.
• Skincare product allowance.