Social Media Associate

About the role

Modisoft Inc., a technology company focused on point-of-sale and back-office solutions for convenience stores, retailers and restaurants, is looking for a Social Media Associate. The associate supports the execution of the company's social media strategy across its channels, working closely with Social Strategy Managers and cross-functional marketing stakeholders to increase brand awareness, engagement and audience growth.

Key responsibilities

• Create, write and schedule content for LinkedIn, Facebook, Instagram, X, TikTok and other platforms, following the marketing team's strategies and content calendars
• Research competitors and industry trends in the convenience store, grocery, foodservice and retail technology sectors, and recommend new content ideas
• Support product launches, feature releases, events, announcements and campaigns, coordinating creative assets and approved messaging
• Track and report on engagement, reach, impressions, follower growth and campaign results, and assist with monthly reporting
• Monitor and respond to comments, direct messages and mentions while keeping brand messaging consistent
• Help with marketing copywriting, coordinate with design and video resources, and support other marketing projects as assigned

Required profile

• Strong written communication and copywriting skills
• Excellent organizational skills and attention to detail
• Ability to manage multiple projects and deadlines at once
• Interest in digital marketing, content creation, social media trends and analytics

Required skills

• Familiarity with social media platforms and social media management tools
• Basic understanding of social media analytics and reporting
• Experience with HubSpot, Adobe Creative Suite, Jira, Figma or similar marketing tools is preferred