Social Media Manager

About the role

Velocity Digital Marketing is hiring a full-time, on-site Social Media Manager based in Rawalpindi. The manager oversees daily management of client social media channels, develops and executes content strategies and performs social media optimization (SMO), while monitoring trends, engaging audiences and keeping brand consistency across platforms.

Key responsibilities

• Develop and execute social media strategies aligned with client goals and KPIs
• Manage and publish content across Instagram, Facebook, TikTok, LinkedIn and X
• Coordinate with design, content and performance teams to ensure timely execution
• Monitor engagement, comments, messages and community interactions
• Analyze performance metrics and stay updated on platform trends, algorithm changes and best practices
• Ensure brand consistency across all social media touchpoints

Required profile

• Bachelor's degree in Marketing, Communications or a related field preferred
• Strong communication and writing skills
• Experience developing and executing content strategies
• Attention to detail and creativity in content creation

Required skills

• Social media marketing and SMO
• Ability to analyze campaign performance and generate actionable insights
• Familiarity with marketing analytics tools is a plus

Working schedule: Monday to Friday, 10:00 AM to 6:00 PM; Saturdays work from home.