Social Media Marketing Manager

About the role

Pheasant Surgical is looking for an experienced Social Media Marketing Manager to shape and grow the digital presence of its medical, dental and beauty instrument product lines. Reporting to senior management, you will work closely with product, sales and design teams in a fast‑moving environment.

Key responsibilities

• Develop and execute a cross‑platform social media strategy on Facebook, Instagram, LinkedIn and other relevant channels.
• Create and maintain content calendars featuring promotional posts, product showcases, educational material and customer testimonials.
• Produce and supervise multimedia assets (images, short videos, graphics) ensuring brand consistency and product accuracy.
• Manage community engagement, respond to inquiries, moderate comments and route technical questions to the appropriate teams.
• Plan, launch and optimise paid social campaigns, handling audience targeting, budgeting and performance tracking.
• Monitor analytics using Facebook Insights, Instagram Insights, Google Analytics and translate data into actionable recommendations.
• Ensure all communications meet regulatory and compliance standards for medical and beauty instruments.
• Collaborate with external designers or internal teams to uphold brand voice and visual guidelines.

Required profile

• Minimum 3 years of professional experience in social media management.
• At least 1 year managing social media for B2B or B2C brands, preferably in medical, dental, healthcare or beauty sectors.
• Proven experience running paid campaigns on Facebook, Instagram and LinkedIn.
• Strong understanding of regulatory considerations for medical and beauty communications.
• Bachelor’s degree in Marketing, Communications, Business or equivalent preferred.

Required skills

• Facebook, Instagram and LinkedIn platform expertise.
• Facebook Insights, Instagram Insights and Google Analytics.
• Paid social campaign setup, targeting, budgeting and optimisation.
• Content calendar creation and persuasive copywriting.
• Basic photography, video production and editing.

What we offer

• Competitive monthly salary (PKR 30,000 – 40,000).
• Opportunity to work in a dynamic, small‑team environment.
• Professional growth within a specialized medical and beauty instrument market.