Social Media Marketing Specialist

About the role

Edutancy International, a premium education consultancy connecting students with global study opportunities through partnerships with international universities, is hiring a full-time, on-site Social Media Marketing Specialist in Islamabad, Pakistan. The specialist plans, creates and publishes social media content promoting the consultancy's services and student success stories.

Key responsibilities

• Develop social media campaigns, design and schedule posts, and monitor analytics
• Optimize content based on performance and audience insights
• Respond to inquiries and comments while maintaining a consistent brand voice
• Collaborate with the marketing and counseling teams to align messaging with campaigns and events
• Stay current with social media trends and best practices to increase visibility, leads and community engagement

Required profile

• Bachelor's degree in Marketing, Communications, Business or a related field, or equivalent practical experience
• Experience managing social media channels such as Facebook, Instagram, TikTok and LinkedIn
• Interest or experience in the education, consultancy or study abroad sector is an advantage
• Attention to detail, time management and ability to prioritize in a fast-paced environment

Required skills

• Social media content creation, including writing, visual coordination and platform-specific optimization
• Foundational digital marketing knowledge to link social media with online advertising, email outreach and website content
• Familiarity with social media analytics tools and ability to interpret data to improve campaign performance
• Clear, professional communication with prospective students, partners and internal teams