Territory Sales Executive – Rawalpindi (FMCG)

About the role

Hayat, a leading FMCG company, is looking for a dynamic Territory Sales Executive to drive primary and secondary sales in the Rawalpindi area. The role focuses on General Trade, ensuring product visibility, availability, and sustainable growth across the assigned territory.

Key responsibilities

• Achieve monthly volume and distribution targets for the territory.
• Maintain 100% range availability of Hayat products across all active outlets.
• Execute daily outlet coverage plans and maximize retail productivity.
• Lead coverage expansion initiatives in line with annual objectives.
• Manage promotional budgets effectively with distributors and field teams.
• Coach distributors and their sales teams through regular training and market visits.
• Monitor market execution, provide actionable feedback, and foster strong relationships with distributors, wholesalers, and trade partners.

Required profile

• Bachelor's or Master's degree in Business, Marketing, or a related field.
• 3–6 years of FMCG sales and distribution experience, preferably in General Trade.
• Proven ability to work with distributor‑led business models.
• Strong understanding of regional market dynamics and wholesale channels.
• Willingness to travel extensively within the territory and a valid driving license.

Required skills

• Proficiency in MS Office.
• Experience with field sales technology platforms.