Alibaba & B2B Lead Generation Specialist

About the role

UNISWIFT is seeking an Alibaba & B2B Lead Generation Specialist to expand its international sourcing and wholesale customer base. The role focuses on driving qualified buyer and supplier leads through Alibaba and other B2B platforms to support sales growth in Pakistan, UAE and the USA.

Key responsibilities

• Manage and optimise Alibaba buyer and supplier accounts to generate qualified leads.
• Research, identify and engage potential wholesale buyers, distributors and retail chains on Alibaba, Global Sources and industry directories.
• Create and execute outreach campaigns, respond to RFQs and negotiate initial terms.
• Maintain accurate lead records, track response metrics and report weekly performance to marketing and sales managers.
• Coordinate product listings with high‑quality descriptions, imagery and keyword optimisation.
• Assist in supplier evaluation, sample coordination and support international trade logistics (Incoterms, shipping timelines).
• Hand off qualified leads to the sales team and follow up to ensure smooth transition.

Required profile

• Minimum 2 years experience working with Alibaba or other B2B marketplaces (seller or buyer centre).
• Proven track record in B2B lead generation, prospecting, cold outreach and qualification.
• Experience preparing and optimising product listings and SEO keywords for B2B platforms.
• Familiarity with basic international trade concepts such as Incoterms and shipping timelines.
• Excellent written English for proposals, quotes and platform communication.
• Strong analytical mindset to monitor response rates and conversion metrics.

Required skills

• Alibaba/B2B marketplace platforms
• CRM or lead‑tracking tools
• Microsoft Excel

What we offer

• Incentive bonus
• Leaves