Digital Marketing Specialist – Remote
Cordatus Resource Group · Lahore
وصف الوظيفة
About the role
Cordatus Resources Group is seeking a Remote Digital Marketing Specialist to support its U.S.-based BPO operations. The role focuses on creating high‑quality content, launching data‑driven campaigns, and optimizing performance to boost brand visibility, engagement, and conversions.
Key responsibilities
- Develop on‑brand copy for newsletters, blogs, landing pages, ad creatives and other marketing assets.
- Plan, launch, monitor and optimize multi‑channel campaigns across email, Meta (Facebook/Instagram), Google Ads and LinkedIn Ads.
- Administer CRM platforms (HubSpot, HighLevel, Salesforce or similar) – lead segmentation, workflow automation, list hygiene and nurture sequences.
- Execute SEO tasks including on‑page optimization, technical fixes, keyword research and meta‑tag enhancements.
- Track, analyze and report core KPIs (CTR, open rates, conversion rates, ROAS, CPL, organic traffic) using Google Analytics, platform dashboards and CRM reporting; conduct A/B testing.
- Stay updated on platform changes, industry trends and best practices; collaborate on budget allocation for paid channels.
Required profile
- Master’s degree in Digital Marketing or Marketing (preferred) with relevant certifications.
- 4–5 years of hands‑on digital marketing experience.
- Native or near‑native English fluency, both written and spoken.
Required skills
- Meta (Facebook/Instagram) advertising
- Google Ads (Search, Display, Performance Max)
- LinkedIn Ads
- HubSpot, HighLevel or Salesforce CRM administration
- SEO (on‑page, technical, keyword research)
- Google Analytics
- Email marketing automation and copywriting
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Cordatus Resource Group
Lahore