Social Media Executive

About the role

Systems Limited is seeking a talented Social Media Executive with strong experience in the FMCG and Ecommerce sectors. You will manage daily social media activities, execute campaigns, and analyse performance to drive brand awareness, engagement and customer acquisition.

Key responsibilities

• Manage day‑to‑day operations on Facebook, Instagram, Twitter, LinkedIn and YouTube.
• Develop and maintain content calendars aligned with brand voice and audience.
• Monitor and respond to comments, messages and inquiries promptly.
• Stay current with platform trends, algorithm updates and best practices.
• Plan, execute and optimise paid and organic social media campaigns.
• Collaborate with marketing to set objectives, budgets and strategy.
• Analyse campaign data, conduct A/B testing and provide data‑driven recommendations.
• Track key metrics (engagement, reach, impressions, CTR) using Meta Business Suite, Hootsuite and Talkwalker.
• Generate regular performance reports and identify improvement opportunities.
• Monitor competitor activity and industry trends.
• Work with design, content and customer support teams to ensure alignment with overall marketing strategy.

Required profile

• Bachelor’s degree in Marketing, Communications or a related field (preferred).
• 4+ years of social media management experience, specifically in FMCG and Ecommerce.
• Proven track record of successful social media campaigns.

Required skills

• Meta Business Suite
• Hootsuite
• Talkwalker