Growth Marketing Manager

About the role

Spark is looking for a Growth Marketing Manager to own and scale its qualified inbound pipeline. You will design, run, and continuously improve performance‑marketing, SEO, newsletter, and conversion‑funnel systems, with lead quality and efficiency as the core metrics.

Key responsibilities

• Plan, launch, and optimise paid campaigns on Google Search, LinkedIn Ads and retargeting platforms; manage budgets, testing plans and optimisation cycles.
• Improve cost‑per‑qualified‑lead and lead‑to‑meeting conversion rates while collaborating on ad messaging, audience strategy and landing‑page direction.
• Develop and execute an SEO strategy focused on high‑intent GCC keywords, conduct keyword research, and guide on‑page SEO, internal linking and content optimisation.
• Enhance landing pages, CTAs, forms and the overall lead journey; track performance end‑to‑end using analytics and attribution.
• Own the newsletter strategy, define goals, cadence, audience segmentation and success metrics; work with content and leadership to deliver thought‑leadership and nurture leads.
• Maintain Spark’s visibility on regional and global directories, identify strategic listing opportunities and coordinate basic PR initiatives; measure impact on the inbound funnel.

Required profile

• 4‑7 years of experience in growth, performance or inbound marketing, preferably in a B2B or services environment.
• Proven track record of generating qualified inbound leads.
• Hands‑on experience with paid media (Google, LinkedIn) and solid SEO fundamentals.
• Strong understanding of funnels, conversion, attribution and data‑driven decision making.
• Ability to explain data insights in plain language.
• Experience in GCC markets is a plus.

Required skills

• Google Search Ads
• LinkedIn Ads
• SEO (keyword research, on‑page optimisation)
• Analytics and attribution tools

What we offer

• Commercial ownership of a high‑impact growth engine.
• Collaboration with design, content and leadership teams.
• Opportunity to shape Spark’s inbound strategy across multiple channels.