Off-Page SEO Outreach Specialist

About the role

We are looking for an Off-Page SEO Outreach Specialist to boost the online authority of our healthcare and technology clients. You will design and execute ethical link‑building campaigns, working closely with our SEO and content teams to secure high‑quality backlinks that improve organic visibility.

Key responsibilities

• Plan and implement off‑page SEO strategies across multiple client accounts.
• Identify and qualify authoritative outreach prospects such as healthcare publications.edu/.gov sites, and industry blogs.
• Execute link‑building tactics including guest posting, digital PR, broken‑link reclamation, and citation building.
• Write personalized outreach emails and nurture long‑term relationships with editors, journalists, and webmasters.
• Conduct competitor backlink analysis to uncover new opportunities.
• Monitor backlink profiles, flag toxic links, and recommend remediation.
• Track campaign performance metrics like referring domains, placement rate, and organic traffic impact.

Required profile

• Strong research ability and attention to topical relevance.
• Excellent written communication for relationship‑focused outreach.
• Strategic mindset with a focus on quality over quantity of links.
• Experience working with YMYL (Your Money or Your Life) sectors such as healthcare.

Required skills

• SEO and off‑page optimization.
• Link building and digital public relations.
• Competitor backlink analysis.
• Outreach email composition.
• Use of SEO tools for prospect qualification and performance tracking.