Outreach Specialist – Lead Generation for Food Industry

About the role

We are seeking an Outreach Specialist to generate qualified leads for our SaaS‑based marketing solutions designed for the food sector. You will research and engage restaurant owners across Canada and the United States, delivering personalized outreach that highlights our e‑commerce and digital marketing platforms.

Key responsibilities

• Identify, research, and engage restaurant owners in North America through personalized outreach.
• Conduct outreach via email, LinkedIn, messaging, and other channels.
• Share product features, case studies, educational videos, and other resources tailored to each prospect’s needs.
• Create customized messaging that demonstrates the value of our solutions.
• Build relationships with restaurant owners through consistent, professional follow‑ups.
• Schedule product demonstrations and hand qualified opportunities to the Business Development team.
• Maintain accurate outreach activity, lead status, and notes in the CRM.
• Collaborate with the Business Development team to refine outreach strategies.
• Stay updated on industry trends, restaurant technology, and company offerings.
• Meet weekly and monthly outreach, engagement, and demo‑booking targets.

Required profile

• Bachelor’s degree in Business, Marketing, Communications, or a related field (preferred).
• Minimum 2 years of experience in outreach, lead generation, business development, or sales development.
• Experience working with North American clients is highly preferred.
• Excellent verbal and written English communication skills.
• Strong interpersonal and relationship‑building abilities.
• Ability to conduct research and personalize outreach based on client needs.
• Highly organized with excellent time‑management skills.
• Self‑motivated and capable of working independently in a remote environment.
• Comfortable working in the North American time zone.

Required skills

• CRM