SEO Specialist – Onsite in Lahore

About the role

We are looking for an experienced SEO Specialist to join our team in Lahore. You will lead on‑page, off‑page and technical SEO initiatives to boost organic visibility and drive qualified traffic from the EU market.

Key responsibilities

• Develop and execute SEO, AEO and GEO strategies to improve rankings and traffic.
• Perform comprehensive on‑page, off‑page and technical optimisations, including Core Web Vitals, indexing and schema markup.
• Conduct keyword research, competitor analysis and AI‑driven content optimisation.
• Plan and run high‑quality backlink and digital authority campaigns using white‑hat techniques.
• Run regular SEO audits, collaborate with developers to fix technical issues, and monitor performance metrics.
• Prepare actionable performance reports and stay updated on Google algorithm changes and AI search trends.

Required profile

• 2–3 years of hands‑on SEO experience, preferably in SaaS or services targeting the EU.
• Strong analytical and reporting abilities, with excellent communication skills.
• Ability to work closely with marketing, content and development teams.

Required skills

• SEO, AEO, GEO
• Link building and backlink acquisition
• Keyword research and competitor analysis
• Content optimisation and AI‑powered search optimisation
• Google Analytics, Google Search Console
• Ahrefs, SEMrush, Screaming Frog
• WordPress (or other CMS)
• HTML, CSS
• Core Web Vitals, structured data, schema markup