Social Media Marketing Executive

About the role

Resilience Chartered Accountants, a Lahore‑based accounting firm, is looking for a dynamic Social Media Marketing Executive to lead its online presence. The role is office‑based and focuses on creating engaging content, running paid campaigns and generating qualified leads to strengthen the brand.

Key responsibilities

• Manage and grow Facebook, Instagram, TikTok and LinkedIn accounts.
• Create posts, reels, stories and marketing campaigns aligned with brand guidelines.
• Develop content calendars and branding strategies.
• Plan, execute and optimise Meta paid ads to drive lead generation.
• Monitor analytics, report performance and recommend improvements.
• Produce basic graphics and short‑form videos using tools such as Canva and CapCut.
• Coordinate with internal teams to maintain content schedules.

Required profile

• Minimum 1 year of hands‑on experience in social media marketing.
• Practical knowledge of Meta Ads creation and optimisation.
• Strong copywriting and short‑form video creation abilities.
• Basic graphic design and video editing skills.
• Excellent communication, organisational and analytical capabilities.
• Ability to work onsite in Lahore.

Required skills

• Meta Ads (Facebook/Instagram) management
• Content creation – copywriting and short‑form video
• Graphic design using Canva
• Video editing with CapCut
• Social media platforms: Facebook, Instagram, TikTok, LinkedIn