Social Media Marketing Specialist

About the role

We are looking for a full‑time Social Media Marketing Specialist to join our Islamabad office. You will plan, execute and optimise social media strategies across multiple platforms to boost brand awareness, drive engagement and generate leads for our diverse client portfolio.

Key responsibilities

• Create, curate and schedule compelling social media content aligned with brand guidelines.
• Manage and grow online communities, responding to comments and messages.
• Monitor performance metrics, generate reports and adjust campaigns based on data‑driven insights.
• Collaborate closely with creative, content and strategy teams to ensure cohesive digital marketing initiatives.
• Stay up‑to‑date with platform trends, best practices and emerging tools to continuously improve social media presence.

Required profile

• Proven experience in Social Media Marketing and Digital Marketing.
• Strong ability to develop engaging, brand‑aligned content.
• Excellent communication skills for internal collaboration and community interaction.
• Bachelor’s degree in Marketing, Communications, Digital Media or related field, or equivalent practical experience.
• Ability to work on‑site in Islamabad, manage multiple projects and meet deadlines in a fast‑paced environment.

Required skills

• Social media analytics
• Paid social advertising
• A/B testing
• Audience targeting

What we offer

• Opportunity to work with an international creative and technology studio.
• Collaborative environment with cross‑functional teams.
• Professional growth in a fast‑changing digital landscape.