Performance Marketing & E-Commerce Specialist

About the role

The company is looking for a results-driven Performance Marketing & E-Commerce Specialist to manage and grow its online sales channels for laptops, desktops, computer accessories, networking equipment and other IT products. The role covers paid advertising, e-commerce operations, conversion optimisation and data-driven reporting.

Key responsibilities

• Plan and run paid campaigns on Google Ads, Meta Ads and other platforms, including search, shopping, performance max, remarketing and lead generation, and create and test ad creatives and landing pages
• Manage the e-commerce site and online marketplaces, coordinate with logistics and payment partners, and upload and optimise product listings for IT hardware and accessories
• Run online promotions, seasonal campaigns and product launches, and work with inventory, sales and procurement teams to keep stock and pricing accurate
• Improve conversion rates through A/B testing, checkout and product page optimisation, and fix issues such as slow sites and abandoned carts
• Set up and monitor GA4, Google Tag Manager and Meta Pixel, track KPIs such as ROAS, CPA and conversion rate, and prepare weekly and monthly reports
• Apply basic on-page SEO, coordinate product creatives and banners with content and design teams, and analyse competitors
• Work with sales, inventory, procurement and customer support to meet revenue targets, and develop upselling and cross-selling strategies

Required profile

• Bachelor's degree in Marketing, Business Administration, E-Commerce or a related field; equivalent practical experience may be considered
• 2-4 years of hands-on experience in social media, performance marketing, e-commerce and digital sales
• Experience managing e-commerce websites and product catalogs
• Understanding of ROAS, CPA, CTR, CPC, conversion rate, customer acquisition cost and sales attribution
• Knowledge of laptop specifications, brands, product generations, warranties and IT hardware categories

Required skills

• Google Ads, Meta Ads Manager, Google Analytics 4 and conversion tracking
• Shopify and WordPress expertise
• Google Merchant Center and product feed optimisation
• SEO, remarketing, email marketing and CRM tools
• Familiarity with local online marketplaces such as Daraz and payment, delivery and cash-on-delivery workflows
• Excel or Google Sheets