YouTube Growth & Monetization Specialist

About the role

Recruit AI is looking for a YouTube Growth & Monetization Specialist in Lahore. The role drives the success of video content by building strategies for Shorts and long-form formats, and supports digital marketing that turns social media audiences into active users of the company's platforms.

Key responsibilities

• Launch and expand new YouTube channels with targeted growth and monetization plans, increasing subscribers, views, watch time, engagement and revenue.
• Manage YouTube Studio, Analytics and AdSense to optimize monetization and compliance.
• Optimize titles, thumbnails, CTR, SEO and audience retention.
• Develop content strategies for Shorts and long-form videos and work with the content and editing team on topics, formats and publishing schedules.
• Analyze performance data to find trending content, viewer preferences and growth opportunities.
• Handle publishing while complying with YouTube rules on SEO, copyright claims and monetization policies.
• Create strategies to turn social media followers and viewers into app users or customers, and monitor user acquisition, engagement and retention.
• Support multi-channel marketing such as push notifications, email campaigns and digital advertising.
• Prepare and present weekly and monthly reports on channel growth, performance and monetization metrics.

Required profile

• Comprehensive understanding of video content trends and audience engagement tactics.
• Strong analytical skills to prepare insights and reports that guide business growth.