Amazon DSP Strategist

About the role

Incrementum Digital is an Amazon-focused agency managing over $500M a year in Amazon sales for brands, running advertising and full brand operations for sellers and vendors. It is hiring a hands-on Amazon DSP Strategist to build, run and optimise DSP programs across a portfolio of client accounts, doing the work yourself: setup, optimisation, analysis and reporting. You will also be the client's go-to person for DSP, presenting strategy and results directly, and will work closely with the Sponsored Ads and brand management teams.

Key responsibilities

• Build and manage Amazon DSP campaigns across awareness, consideration and conversion, including remarketing, lookalike, in-market, lifestyle and contextual audiences.
• Optimise day-to-day: bids, budgets, pacing, frequency, audiences and creative.
• Plan DSP strategy around client goals such as NTB growth, launches, tentpole events (Prime Day, BFCM) and competitive conquesting.
• Use Amazon Marketing Cloud (AMC) to build custom audiences, analyse path-to-conversion and measure incrementality.
• Track performance (ROAS, total ROAS, NTB %, DPVR, CPM, halo sales) and turn it into clear recommendations.
• Lead regular client calls, present results and make the case for upper- and mid-funnel investment.
• Coordinate with the Sponsored Ads team so DSP, Sponsored Products, Sponsored Brands and Sponsored Display work together.
• Stay current on DSP features, inventory (Prime Video, Twitch, Fire TV, third-party exchanges) and measurement changes.

Required profile

• 2-4+ years of hands-on Amazon DSP experience, preferably agency-side or managing multiple brands.
• Strong understanding of the Amazon ecosystem: retail readiness, Sponsored Ads and how DSP drives the full funnel.
• Experience with AMC; SQL is a strong plus.
• Highly analytical, comfortable in Excel/Sheets, and able to tell a clear story with data.
• Confident and polished with clients, able to explain and defend a strategy with numbers.
• Self-directed and organised enough to manage several accounts remotely without hand-holding.
• Amazon Ads certifications (DSP, AMC) are a plus.

What we offer

• Fully remote work.
• A wide mix of brands and categories at meaningful spend levels.
• An early-access team to new tools and workflows, including AI-assisted analysis.